2 Simple Branding Tasks for Those Starting their Ecommerce Business
Great branding is the most powerful currency an ecomerce company can have. People purchase products because of an emotional connection they feel with a brand. So, let’s take a look at two often overlooked branding tools that will help you get started in the ecommerce business:
It’s important to find the right name for your online business- from a branding perspective, and from an SEO perspective. Here are a few pointers:
Keep it Short & Simple: Having a short and catchy name is great for several reasons: It’s easy to remember, easy to market
Be Unique: Research your competitors and come up with something completely different. The name should still reflect your niche and the type of products you’re selling.
Do Your Research: Do the names on your list show up on Google, Bing or other popular search sites? Could you potentially make it to the top of the first page? If you choose a generic name – chances are you won’t be able to rank very well.
Cover Your Bases: Make sure you’re legally allowed to use the business name you’ve come up with. The laws around legal naming vary by country. If you’re still not 100% sure…consult a lawyer.
Business LogoWhether it’s on a business card, social media website or marketplace, a good logo will draw the customer in. This is your chance to set yourself apart from the crowd and establish a professional appearance – forming a lasting impression in the customer’s mind. Check out these 4 reasons why creating a great logo will help you sell more:
Look Professional: People naturally associate logos with an established business. Keep in mind the fact that quality does matter. Creating your logo at home using clip-art is not going to cut it.
Stand Out From the Crowd: The competition is fierce – a good logo will help set you apart from your competitors.
Make an Impression: People remember 40% more of what that see than of what they hear or read. With a beautifully designed logo, consumers are more likely to remember your business.
Emphasize Stability: A company that invests in a quality logo appears as if it’s not going anywhere anytime soon.